Spring returns, all things thrive, and we unite to deepen our industry roots. On March 27, 2026, Zhongshan hosted a landmark gala exclusively for the Hepenji family.

Centered on the theme New Headquarters, New Momentum, New Grand Vision, the grand ceremony and strategy summit unfolded in Zhongshan, marking the dual milestones of Hepenji’s brand-new headquarters relocation and the establishment of its dedicated marketing division. Distributors and partners traveled from across the country to witness the brand’s 6th anniversary milestone and embark on a brand-new journey in 2026.

Welcome Home – Warm Reception for Every Partner

Starting March 26, Hepenji’s dedicated reception team was stationed at Guangzhou Baiyun International Airport, Zhuhai Airport and Guangzhou South Railway Station to greet arriving guests. Upon exiting the arrival halls, partners were met with branded welcome signs and familiar, smiling faces, delivering a heartfelt "homecoming" warmth to every visitor traveling far and wide.

Guests checked in at the lobby photo wall, capturing joyful moments. Each attendee received a thoughtful welcome gift set, including Hepenji’s core skincare products: sunscreen, brightening & spot-fading essence, glow toner, firming cream and more. The package also featured our exclusive Hepenji Precision Anti-Aging White Paper and custom-branded notebooks. Every detail embodied the brand’s sincere gratitude for partners who have walked alongside us through every stage.

Double Milestones – A New Starting Point at Our New Headquarters

At 9 a.m. on March 27, the summit kicked off with a vibrant lion dance performance, accompanied by thunderous drums. Distinguished guests and all Hepenji partners gathered to witness two historic ceremonies: the official relocation of Hepenji’s headquarters and the inauguration of its marketing subsidiary.

Cannons boomed and applause filled the venue. The new headquarters represents an upgrade of physical space and a tangible showcase of brand strength. The launch of our marketing company signifies deepened strategic layout and unwavering determination to expand market reach.

Authoritative Insights – The Era of Industrial Chain Competition Has Arrived

Renowned industry experts took the stage to share in-depth insights, lending powerful credibility to Hepenji’s brand advantages.

Su Jianming, Chairman of Lichuang Group, and He Wanying, Lichuang Partner & Vice President of Oriental Dermatology Hospital, delivered a speech titled Beauty Brands Are Entering an Era of Industrial Chain Competition. They analyzed prevailing industry trends: "Consumers now adopt rational, evidence-based purchasing logic. When selecting anti-aging skincare, they prioritize ingredients, efficacy, compliance and clinical test data. Brands without robust industrial chain support will be eliminated by discerning consumers."

They elaborated on Hepenji’s closed-loop industrial chain advantages built upon four core platforms: Lichuang Testing Center, Meiyisou Big Data, Oriental Dermatology Medical Research Institute and Xiangshan Cosmetics Industry Research Institute. These interconnected platforms ultimately empower Hepenji distributors with safer, more profitable and sustainable business operations.

Dr. Fang Yongsheng, Chief Scientist of Hepenji, presented Market Prospects & Formulation Strategies for High-End Anti-Aging Skincare. Supported by comprehensive industry data, he highlighted the massive potential of the anti-aging market, which accounts for nearly half of the skincare sector, with consumers demanding targeted solutions for aging concerns. He introduced Hepenji’s core proprietary technologies: molecular biotechnology, microemulsification, transdermal delivery and liposome encapsulation. He emphasized that premium anti-aging formulas rely on synergistic technical systems, not simple combinations of raw anti-aging ingredients.

Yu Hua, General Manager of Hepenji Overseas Operations, reflected on his successful entrepreneurial partnership with General Manager Hong Ziang, expressing unshakable trust in GM Hong and Hepenji with the powerful mantra: Believe because we believe. He then shared the brand’s global expansion roadmap from an international perspective, opening boundless new possibilities for Hepenji’s worldwide development.

Strategic Roadmap – GM Hong Unveils Hepenji’s 2026 Brand Blueprint

The highlight of the summit arrived when General Manager Hong Ziang delivered a 60-minute core strategy keynote, New Headquarters, New Momentum, New Grand Vision.

GM Hong reflected on the brand’s five years of steady growth: "Over the past five years, Huamucao Biotechnology and Hepenji have laid solid foundations, completing the critical journey from zero to one. Our quiet accumulation is not stagnation, but preparation for explosive growth; deliberate deep cultivation is not slow progress, but the grounding needed to reach far."

Looking ahead to 2026, GM Hong outlined the brand’s full-scale expansion strategy: "In 2026, we move beyond small-scale trials to comprehensive large-scale breakthroughs – scaled distribution channels, scaled offline stores, scaled brand influence and scaled revenue growth."

He closed with a solemn promise to all distribution partners: "If you trust me for a journey, I will empower you for a lifetime; if you walk with me one step forward, I will support your every success. When brand and partners stand united, we overcome all challenges; when our team moves forward as one, no competitor can match us."

Showcase of Core Strength – Research Tour & Immersive Brand Exhibition Hall

Research Traceability Tour

Theory must be validated through practice. At 11 a.m., all guests boarded shuttle buses for an exclusive research tour.

Visitors toured the brand-new Hepenji headquarters, featuring modern office spaces and complete supporting facilities that embody the brand’s vigorous growth momentum. They visited the Lichuang Testing Center to witness rigorous quality inspection procedures for every product, building deeper trust in Hepenji’s quality standards. The group also toured the Chenxinghai Hospital Laboratory to explore the brand’s in-depth medical-research collaborative layout.

This immersive tour served as a thorough inspection of Hepenji’s hard power. We stand firm by our commitment: speak with scientific research, prove our value with quality.

Immersive Brand Exhibition Hall

If the morning relocation ceremony announced Hepenji’s new chapter to the world, the afternoon exhibition hall tour invited every partner to step into Hepenji’s core ecosystem – a fully closed-loop immersive space covering brand philosophy, product portfolio, at-home skincare, salon treatments and customer conversion.

1. Brand Philosophy Wall: The Origin of Four-Dimension & Three-Tier Precision Anti-Aging

The exhibition hall opens with Hepenji’s core brand philosophy: Huamucao Biotechnology – a full-link beauty brand incubation and intelligent manufacturing platform. Centered on technology, compliance and partner empowerment, we deliver one-stop integrated solutions for global collaborators.

Adjacent displays visualize Hepenji’s landmark Four-Dimension & Three-Tier Precision Anti-Aging system with intuitive graphics:

· Four adaptive dimensions: Skin type classification, age segmentation, facial zone targeting, multi-layer skin penetration

· Five core efficacy standards: Targeted action, customized adaptability, verifiable results, mild formula, precise delivery

The system delivers personalized skincare solutions – tailored for each skin, each age group and each facial zone, targeting aging concerns from surface to deep skin layers while ensuring safety, gentleness and long-lasting effects.

2. 6+1 Full-Cycle Anti-Aging System

The central exhibition zone showcases Hepenji’s exclusive 6+1 Full-Cycle Anti-Aging Framework: six days of daily at-home skincare paired with one day of in-salon intensive treatment. Daily routines lay a foundational base, while professional salon care amplifies visible results, forming a complete anti-aging closed-loop backed by our full product matrix.

Dedicated display boards present targeted treatment plans for sensitive skin, pigmentation, sagging jawlines and emergency pre-event skincare. Partners took photos, copied key strategies and consulted specialists repeatedly, praising the actionable system: "This is not just product sales – we deliver complete skincare solutions. Previously, we struggled to recommend matching products for customers; now we can offer professional, straightforward regimens effortlessly."

3. Streamlined Product Display Zone

Transitioning from the philosophy wall, a wave-shaped white exhibition stand showcases Hepenji’s complete product lineup as an artful curated gallery. Each product features an independent display spot paired with detailed efficacy cards and clinical test data. Partners examined products closely, commenting that the intuitive layout clarifies product matching logic for every customer.

4. At-Home Skincare Scene

The next exhibit recreates an elegant daily skincare vanity station, representing the "6 days of home care" in the 6+1 framework. The space features Hepenji’s full daily range – glow toner, serums, creams, eye creams and sunscreen – paired with soft lighting, an adjustable mirror and a comfortable lounge chair, capturing the ritual of daily self-care.

5. Professional Salon Treatment Scene

The tour flows seamlessly into the salon area, representing the "1 day of intensive salon care" in the core framework.

First stands a high-tech skin analyzer: within one minute, the device generates a comprehensive skin diagnostic report after facial scanning. Next lies a refined, tranquil treatment room equipped with professional salon-only products, soft lighting and premium treatment beds, decorated with elegant blue rose murals to create a relaxing, premium customer experience.

The standardized salon workflow is clear: skin diagnosis first, customized regimen design based on data, followed by intensive professional care. Every detail delivers transparency, professionalism and a premium experience for end consumers.

Exhibition Hall Closing: A New Starting Point of Confidence

The entire exhibition hall follows a seamless, circular visitor route with no redundant detours:

· Start with brand philosophy to build customer trust in our expertise

· Move to product displays to showcase premium quality

· Experience at-home skincare scenes to inspire daily self-care rituals

· Conclude with salon service zones to demonstrate tangible professional value

Hepenji is far more than a skincare brand – we deliver a complete operational system, covering customer consultation, daily home routines and in-store professional salon services, fully integrated for all partners.

Empowerment Workshop – Full Breakdown of New Retail Systems

The afternoon agenda focused on actionable market strategies packed with practical insights.

· Fang Mingcheng, General Manager of Hepenji Marketing Company, shared the Online Operation System, unlocking traffic growth codes for the new retail era.

· Huang Shuli, Marketing Director of Hepenji, interpreted the brand’s market support strategy, covering short-video matrix operation, AI digital empowerment, unlimited marketing material libraries and Q&A toolkits for all partners.

· Jiang Xueling, Training Director of Hepenji, delivered a masterclass on store sales activation, sharing proven tactics for boosting sales and retaining long-term customers.

At Hepenji, we provide not only premium products but a full set of store growth solutions.

Honor Awards – Tribute to Our Outstanding Partners

Role models drive brand progress. The 2025 Annual Awards Ceremony elevated the summit atmosphere, shining a spotlight on outstanding distributor partners who fuel Hepenji’s growth. Every award recipient stood as a star of the Hepenji family.

Gala Dinner – Toast to Shared Success

As night fell, the grand gala dinner commenced with a heartfelt toast from General Manager Hong.

The evening featured wonderful live performances, including vocal solos Good Days and On the Sunny Road, plus dynamic dances Wave of The Times and Modern Ladies. Exciting lucky draw sessions filled the venue with laughter and cheer. Premium prizes including DJI drones, Insta360 cameras and action cameras were awarded one after another, drawing continuous cheers from the audience.

This unforgettable night belonged to every Hepenji partner. We raised our glasses to six years of shared hardships and victories, and toasted to the boundless opportunities awaiting us in 2026.

Post-Summit Tour

The summit concluded successfully, yet the brand journey continues. From March 28 to 31, a 4-day Guangdong-Hong Kong-Macao Greater Bay Area tour was arranged for all partners. After the intensive summit agenda, guests enjoyed a relaxing trip to explore the Greater Bay Area’s prosperity and charm, recharging for future market expansion.

Closing Remarks

Six years of steady accumulation, a historic leap forward today.

In 2026, Hepenji marches forward under the banner of New Headquarters, New Momentum, New Grand Vision. We pursue large-scale expansion, refined market cultivation, brand elevation and win-win collaboration. We firmly believe: when brand and partners unite as one, we conquer all market challenges.

May every partner achieve soaring sales, abundant revenue and boundless success in the era of large-scale growth!

Hepenji marks its 6th anniversary and embarks on a new journey. New Headquarters, New Momentum, New Grand Vision – here we come!