EBGE 2026 Mid-Year Distributor Summit Concludes with Success｜Gathering Together to Map Out Strategies and Drive Market Growth

On June 24, the HEBGE 2026 Mid-Year Distributor Summit was successfully held at the headquarters of Lichuang Technology Park in Xiaolan, Zhongshan. Distributors from across the country gathered for a full day of in-depth discussions — mapping out strategies for the second half of 2026, addressing frontline store challenges head-on, and sharing real-world insights from the ground.

Focus on Implementation, Seek Common Development

To all partners traveling far to join us, we extend our warm welcome with thoughtful gifts.

For every agent partner attending this conference, we have prepared an exclusive gift set carefully developed by our brand — the Time-Locking Contouring Skincare Kit. May this token of gratitude convey our sincere appreciation for your dedicated presence and unwavering trust in us.

Breaking away from the conventional one-way lecture format where speakers present and audiences merely take notes, we have arranged roundtable discussions this time to conduct in-depth exchanges on every core topic.

A Different Kind of Summit

This time, we moved away from the traditional "lecture-style" format — where the stage does all the talking and the audience simply takes notes. Instead, we gathered around the table, engaging in meaningful conversations that went deep into every issue.

Many distributors told us afterward: "Before, we used to just listen. This time, we were truly part of the conversation." That was exactly what we aimed for — solutions that aren't cooked up behind closed doors at headquarters, but forged together with those on the front lines.

From check-in at 8:30 AM to the dinner reception wrapping up at 8:30 PM, the agenda was packed:

In the morning, we walked through the "HEBGE 2026 Annual Store Activation Plan," reviewing the four seasonal battle maps for the second half of the year — the Sensitive Skin Soothing Season, the Brightening & Anti-Aging Season, the Wrinkle-Smoothing & Anti-Aging Season, and the Luxurious Age-Defying Season — aligning strategies, pacing, and goals for each quarter. This was followed by the full-cycle store support SOP, a comprehensive system from onboarding and incubation to performance milestones that gave distributors a solid sense of direction. The breakdown of flagship programs also demonstrated HEBGE's product strength.

In the afternoon, we introduced the personalized customization program, bringing the "one-size-fits-one" precision anti-aging philosophy to life. The launch of the online chain mall opened up new pathways for 24/7 sales and efficient growth. The training system showcase gave distributors a clear view of our ongoing investment in talent enablement.

What Truly Made This Day Different — The Open Discussions After Each Session

We set the stage with a few opening thoughts, and our distributors picked up from there — sharing the most authentic operational realities and the most practical hands-on experiences from the front lines.

One distributor shared how they turned sensitive skin anti-aging into a driver of repeat purchases: "I used to think sensitive skin clients were difficult to manage. Now I realize that with the right approach and the right solutions, they become the most loyal customers."

Another discussed the details of implementing the private customization program in their store: "When a client receives a product uniquely formulated for them, that sense of exclusivity is something no off-the-shelf product can provide."

Some did on-the-spot calculations, raised questions, and offered solutions on the fly. Several distributors even started exchanging ideas among themselves — learning from each other, challenging each other.

Throughout the day, we heard quotable insights and shared plenty of laughter. The value of this kind of honest exchange far exceeds any one-way presentation.

Why We Stay Committed to Offline

Since the very beginning, HEBGE has firmly chosen the offline CS channel — because we believe that physical retail is the foundation of a brand's growth. Skincare is not a one-time transaction; it requires experience, trust, and genuine human connection.

A brand's product strength is its core competitiveness — it must stand the test of consumers. But sustainable brand development also requires a symbiotic "fish-and-water" relationship with its channels. This is not just a slogan — it's what we live out every day.

Many stores have been deeply hurt by brands in the past — brands they nurtured for years, only to see their sales plummet when online channels siphoned away traffic. HEBGE chose a different path: no online low-price wars, only deep cultivation of physical retail. Because we believe that business is a game of the resilient. When the entire channel landscape is uncertain, a brand that can precisely identify consumer trends while staying committed to long-termism is the one that truly connects with its partners.

Gratitude and Looking Ahead

We extend our heartfelt gratitude to every distributor who traveled to join us. Your sharp market insights, your dedication to your stores, and your trust in and commitment to HEBGE give us even greater confidence for 2026.

HEBGE's original aspiration has never wavered — to bring precision anti-aging to every store and serve every consumer. Through ongoing education and training, we help distributors and stores build top-tier teams, achieve scenario-based marketing and offline KOL/KOC dual-drive strategies, and enhance store credibility and expertise in the anti-aging field.

The summit is over. The real battle has just begun.

With the consensus and actionable takeaways from this day, we head back to our posts and get to work.

HEBGE, 2026 — systematic, strategic, and sustainable growth.

June 24 · Xiaolan, Zhongshan · HEBGE Headquarters